Melbourne VIC 3000

Contact Agent

PURE LINEN BEDDING BRAND - ONLINE - AUSTRALIA WIDE WITH INTERNATIONAL SUPPLIER

Phone enquiries - please quote property ID 24745

Established on-line business which can be run from anywhere in Australia, or easily relocated internationally! This is an extraordinary opportunity to purchase a unique product with sustainable brand and international supplier in place. Easy to run business. Work only 5 hours per week to sustain an already profitable bottom line or put more hours in to expand. Absolutely ideal opportunity for marketers and networkers.

Why this business was started:
To create a pure linen bedding brand, centred in sustainability and design, allowing customers to design all their own pieces, and make every item to order. All delivered within three weeks. There is a rich vibrant colour palette that undulates and rotates with deadstock availability which creates a great narrative for the brand, and it's retailer. Business was in the making years ago and launched early 2019.

Reason For Sale
Owner is re-locating to another country (back to her homeland), and looking for a new owner in Australia where existing relationships and goodwill is already established.

What's involved in running this business
As much or as little as you like! Some photography is done in-house (you only need a spare room/home studio and a good camera/phone), although can be outsourced for product or high level campaigns invested in. Instagram and other social media platforms can be run from anywhere with an internet connection. The business has one excellent supplier in Shanghai who is reliable - customers frequently comment on the quality of the fabric, craftsmanship, and colours. Great production/lead time agreement in place.

Further Potential:
Opportunities to expand include Facebook page, Pinterest, Google Ads, Facebook and Instagram Ads, organic press etc, as well as add new retailers. Opportunities exist to enter the accommodation (Airbnb, boutique accommodation) with a unique offer to produce exclusive ranges. Opportunities exist to expand the product lines with the same one supplier.

The business has a modest but good relationship with media and was a finalist in a design awards program within 4 months of launching in 2019.

INCLUSIONS:-

- Brand assets, including website containing custom developer functionality, logos, name, trademark etc
- Sample stock, fabric lengths, garment bags, garment tags, and design for such as well as printing materials
- Commissioned business plan
- Commissioned marketing plan and strategy
- Ads Manager and Google PPC data showing 6 months of paid platform campaigns, including a variety of split tests, audiences, regions, strong add to cart data and low CPC (for the purposes of analysing and re-using audiences/like audiences)
- Content and imagery (2 professional campaigns, 3 paid shoots, extensive in house imagery and collaborations between content partners) includes unpublished content
- Retailer (Sydney based)
- Transfer of all subscriptions, platforms, Shopify store, and identification of additional revenue streams and products
- Transfer of all freight, printing accounts and templates.
- Existing agreement with supplier (MOQ 1!)
- Social media accounts (Instagram, Facebook, Pinterest) and email marketing list (and designed EDM templates)
- Team contacts if needed, where available (architect/interior design/creative/accounting and legal)
- Other sunset support if required, including administrative

Overheads are extremely low. Business has no liabilities.

This business is extremely easy to run and ripe for expansion. Ideal for either someone with homewares, bedding, textile, craft or similar experience, and/or marketing background (easily outsourced at modest cost if desired).


Enquire today.

DISCLAIMER No Agent Business (www.noagentbusiness.com.au) is an Australian For Sale By Owner website operating since 1999. We proudly assist business owners who are looking to sell their own business without paying any broker commission. While every care has been taken to verify the accuracy of the details in this advertisement, the correctness cannot be guaranteed.

Property Details